Have you ever wondered what a production company actually does in the vertical space — the exciting opportunities 🎬, the creative wins ✨, and the real challenges behind the scenes?

I had the chance to sit down with Austin Herring @austinherring , CEO of Snow Story Productions @snowstoryproductions , for an in-depth conversation. With more than 60 verticals produced to date — alongside numerous commercials and other projects — Snow Story Productions has become one of the most established companies in the U.S. when it comes to developing and producing vertical content 📱.

We talk about the recurring challenges of vertical production ⚡, unpack the ever-important topic of scripts 📝, and explore what Austin considers to be a truly “sexy” character in the vertical space 💫. From creative development to on-set realities 🎥, we cover the many layers that go into bringing vertical stories to life.

People need a vision in order to turn it into reality ✨ — and that’s exactly why Austin and I didn’t just talk ideas, we made a deal.
Together, Austin Herring and I mapped out a true win-win scenario: shooting in Germany 🇩🇪, in one of its breathtaking castles 🏰, packed with a big dose of comedy 🎭 — and I’ve officially volunteered to take care of the catering 🍽️.
Let’s just say… it sounds more than promising 😉
A bold vision, a creative collaboration, and maybe the start of something truly spectacular 🎬✨

This episode offers a behind-the-camera look at vertical production like never before on the podcast 🎙️ — packed with valuable insights, honest reflections, and an engaging, entertaining conversation.

Enjoy listening! 🎧

Some Verticals produced by Snow Story Productions:

The CEO and the Country Girl (Dramawave, Reelshort)
The Sweetest Challenge (Dramashorts)
Blind Heiress (Dramashorts)
Good Girl Bad Biker (Dramshorts)
Poolboy (Reelshort)