Let's talk about Verticals

Michaela Bergmann

27 - Danny Farber - Bursting Creativity in the Vertical World...

26.11.2025 91 min

Zusammenfassung & Show Notes

In today’s episode, I’m chatting with a super creative mind in the vertical world — Director and Actor Danny Farber. This episode is bursting with creativity! 🎨✨
 We take the idea of the Criminal Vertical Series — a concept I originally developed with Kirby Ellwood @kirby.ellwood — and elevate it with some fantastic new twists. Plus, I give Danny a little tip on how he could hide his signature Easter Egg in a pirate-themed vertical. 🏴‍☠️🐣
We also talk about what makes filming in Europe — especially in Istanbul — so special for Danny, and what improvements he wishes to see for crews and especially for female actresses, as well as for storytelling overall. 🎬💡
Danny’s first steps into the vertical space in 2023 were like being thrown into cold water, but I’m so glad he feels completely at home in this world now. 🌊📱 We dive into different perspectives on verticals, storytelling, the big NO-GOs, the platforms, clients, and so much more. 🚫📲
A real highlight: Danny performs his brand-new song “Istanbul” live and unplugged — exclusively in this episode! 🎶🔥 And yes… we even set up a music gig for him here in Germany at “Michaela’s Soundgarden.” 🌿🎤
You don’t want to miss this creativity-packed episode — tune in and enjoy! 🎧💥

Also visit www.sirdannyfarber.com